New Era x CFL - Crown the Champs

I was approached to help visualize a contest being held by New Era and the Canadian Football League. The idea was to create an upbeat 3D animation that walks you through each phase of the contest. Once I received a script, I began story boarding the spot and eventually modeled, lit and animated the sequence.

Storyboards & Animation Tests

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Early concept of the stadium when I pitched for a more playful/stylized theme. In the end, the client wanted to match the rough and gritty nature of the sport.

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Early mock up of stadium